High market share and the products which are actually contributing towards it in the companies can be analyzed easily. More profitable products while the one with low market share can be seen and therefore future marketing plans and any forecasting decisions can be made smartly.

Is not new, in fact it is used for years and years to get the clear picture of the company products and therefore the one with the highest profit making can be determined through this template. This template is actually designed for companies, and therefore if you are linked with any sort of company, you can download it easily.

The system was developed for the Boston Consulting Group, which is why the matrix is also known as the “BCG portfolio” or simply the “Boston matrix.” The founder of the group, Bruce Henderson, had already invented the system with four sectors in 1970. Figure: BCG matrix and the elements (Source: Peng et al. 2009, pp-34) The Microsoft Corporation falls under the category of Star within the competitive market. The growth of Microsoft Corporation is huge within the industry of information technology.

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